Monga munthu yemwe wakhala zaka zambiri akugwira ntchito ndi zosunga zobwezeretsera, nditha kunena molimba mtima kuti ndalama zachikumbutso zili ndi malo apadera padziko lapansi lazinthu zosaiŵalika. Kaya ndinu wapaulendo mukuyang'ana kuti mujambule tanthauzo laulendo, kapena bungwe lomwe likufuna njira yapadera yokumbukira chochitika,ndalama zachikumbutsokupereka yankho losatha komanso lothandiza. M'dziko lamakono, momwe zokumbukira nthawi zambiri zimazimiririka, pali china chake champhamvu chokhudza kukhala ndi chizindikiro chowoneka cha mphindi yapadera.

Ndimakumbukirabe nthawi yoyamba yomwe ndinapangira chikumbutso kwa kasitomala. Zinali za gulu la anthu okonda kufufuza omwe ankafuna kupanga chinachake chapadera paulendo wawo wapachaka woyendayenda. Sanafune ma t-shirt kapena makapu anthawi zonse —anafuna china chake chapadera chomwe chingawafotokozere zenizeni za ulendo wawo. Titakambirana kangapo, tinafika pa lingaliro la ndalama yachitsulo yopangidwa mwaluso, yopangidwa mwaluso kwambiri yowonetsa malo omwe adawagonjetsa. Nditagwira chomaliza m'manja mwanga, ndinadziwa kuti tapanga chinthu chodabwitsa. Kulemera kwa ndalamazo, zolemba zatsatanetsatane, uthenga wamunthu womwe uli kumbuyo kwake - zonse zidagwirizana kupanga chosungira chomwe sichinali chokongola, koma chozama chamunthu. Uwu ndiye matsenga a ndalama zachikumbutso: zimayika mphindi pang'ono, ndikuzisintha kukhala chikumbutso chakuthupi chomwe chingasangalale kwa zaka zambiri.

Tsopano, mwina mumadabwa, chifukwa chiyani ndalama? Ndi chiyani chomwe chimaipangitsa kukhala yapadera kwambiri kuposa zikumbutso zina? Yankho lagona pa kusinthasintha kwa ndalamazo ndi mmene zimakhudzira maganizo. Ndalama zachitsulo zimakhala ndi mbiri yakale monga zizindikiro zamtengo wapatali ndi miyambo. Kuyambira kale mpaka pa zikondwerero zamakono, akhala akugwiritsidwa ntchito posonyeza zinthu zofunika kwambiri, zimene akwanitsa kuchita, ndiponso zochitika zakale. Pali chinthu china cholemekezeka polandira ndalama yamtengo wapatali, kaya ndi mphotho kapena chikumbutso cha chochitika chofunika kwambiri. Kwa apaulendo, ndalama za chikumbutso zimapereka njira yaying'ono, yokhazikika, komanso yosangalatsa yojambulira zikumbukiro kuchokera pamalo kapena chochitika china. Sizitenga malo ambiri m'chikwama chanu, komabe zimakhala ndi chidwi chochuluka. Ndalankhula ndi makasitomala osawerengeka omwe amandiuza kuti amasunga ndalama zawo zachikumbutso pamadesiki awo kapena m'mawonekedwe apadera kunyumba, zomwe zimawakumbutsa tsiku ndi tsiku zam'mbuyomu. Ngati ndinu bungwe, ndalama zachikumbutso zimapereka mwayi wapadera wodziwika. Kaya mukuchititsa msonkhano wamakampani, zochitika zachifundo, kapena chikondwerero, ndalama zomwe zili ndi logo yanu ndi tsatanetsatane wazochitika zitha kukweza mtundu wanu pamaso pa omvera anu. Anthu amakonda kusonkhanitsa izindalama zachitsulochifukwa sali zinthu zotsatsira chabe—ndizokumbukira kosatha.

Chimodzi mwazinthu zomwe ndimakonda kwambiri pogwira ntchito ndi ndalama zachikumbutso zinali ndi kampani yapaulendo yomwe imagwira ntchito motsogozedwa ndi malo akale. Iwo ankafuna kupatsa alendo awo chinachake choposa bulosha wamba kapena keychain. Tonse tinapanga ndalama zachikumbutso zingapo, iliyonse ili ndi malo osiyanasiyana omwe adayendera paulendowu. Ndalamazo zinayamba kugundidwa nthawi yomweyo, alendo akutolera mokondwera ndalama zatsopano pamalo aliwonse. Pofika kumapeto kwa ulendowo, anali ndi ndalama zonse zachitsulo, iliyonse ikuimira mphindi yapadera paulendo wawo. Mphamvu za ndalamazi zinapitirira ulendo wanthawi yomweyo. Alendo abweranso kudzacheza m'tsogolo, ofunitsitsa kutsiriza kusonkhanitsa kwawo kapena kupeza ndalama yatsopano kumalo ena. Inali njira yosavuta koma yothandiza kuti kampaniyo ipangire kukhulupirika ndikupanga kukumbukira kosatha kwa makasitomala awo. Chifukwa chake, kaya mukukonzekera ulendo wotsatira kapena kukonzekera chochitika, ganizirani momwe ndalama zachikumbutso zingakhudzire. Sichikumbukiro chabe - ndi nkhani, kukumbukira, ndi kulumikizana kowoneka ndi mphindi yomwe ili yofunika. Ndipo ndikhulupirireni, mukamapatsa munthu ndalama yopangidwa mwaluso yomwe imapangidwira iwo okha, mawonekedwe odabwitsidwa ndi kuyamikira pankhope yake ndi chinthu chomwe simudzayiwala.