Zoyimira zitsulo zazitali ndizowonjezera zapadera pazogulitsa zilizonse, kupereka kuphatikiza kwabwino kwa kukongola, magwiridwe antchito, komanso kusinthika. Kaya muli mu bizinesi ya kukhala ndi mphatso, kulimbikitsa kampani, kapena zopangidwa zokhudzana ndi vinyo, oyimilira vinyo, amapereka njira yabwino yolimbikitsira yomwe imalimbikitsa omvera ambiri. Koma chifukwa chiyani muyenera kuganizira kuwonjezera zinthu zapaderazi pa zopereka zanu? Tiyeni tiwone momwe angalimbikitsire bizinesi yanu ndikukhala chinthu chofunikira kwambiri.

1. Maubwenzi omwe amakweza mtundu wanu

Kuyimilira kwachitsulo kwa vita, kumapereka mwayi wosakhazikika. Kuchokera ku Logos ku Major Maonekedwe, mutha kupanga choyimira chosiyanitsa vinyo chomwe chikuyimira mtundu wanu kapena chizolowezi chilichonse. Kaya ndi popereka kampani yopatsa ukwati, kapena mphatso ya zochitika zapadera, vinyo oyimilirawo amatha kukwaniritsa zofunikira zanu. Kutha kusintha malembedwe ndi zolemba, zojambula, kapena mauthenga apadera amawapangitsa kuti azichita bwino kwambiri chifukwa cha kampeni yamisonkhano, kapena mphatso zapamwamba.

Ndi Vinyo Oyimilirana, makasitomala anu angasiye kuoneka bwino kwambiri, ndikupangitsa zinthu izi kukhala zothandiza komanso zosaiwalika.

2. Zinthu zolimba ndi zokhazikika zokhala ndi phindu losatha

Imodzi mwazomwe zimachitikamakina oyimilirandi kukhazikika kwawo. Opangidwa kuchokera ku zinthu zapamwamba monga zinc Stoney, mkuwa, kapena chitsulo chosapanga dzimbiri, oyimilira awa oyimitsidwa amakhala omaliza. Zipangizo zawo zamphamvu, za eco-zochezeka zikuwonetsetsa kuti agwiritsidwe ntchito kwa zaka zambiri, pomwe kuchepetsa kuwonongeka - chinthu chofunikira kwambiri kwa ogula lero. Kaya ndi a vinyo kapena makasitomala azamakampani, omwe amawasiya amapereka moyo wautali komanso magwiridwe antchito omwe ali ndi m'mphepete mokhazikika.

Kugwiritsa ntchito chitsulo chosapanga dzimbiri kumakhala kosangalatsa makamaka kwa iwo omwe akufunafuna kutha, mpaka kalekale kumagwirizanitsidwa ndi zochitika zamakono. Zinthuzi zikutsimikizira kuti zimapangitsa kufunika kwake, mosiyana ndi njira zina zotayikitsira.

3. Gwiritsani ntchito mafakitale osiyanasiyana

Mtundu woyimilira wavinyo woyimilira amakhala ndi ntchito zosiyanasiyana pamakampani angapo. Kusintha kwawo kumawapangitsa kukhala abwino nthawi zambiri komanso zochitika zambiri, kuphatikiza:

• Mphatso za Corporate ndi Kukwezedwa
• Maukwati ndi Zikondwerero za Kuchita Chibwenzi
• Zikondwerero za vinyo ndi kulawa
• Mphatso zokondwerera ndi zikondwerero zakale
• Mphatso yapamwamba imakhazikika

Kuchita kwawo kosiyana kumatanthauza kuti mutha kuyikanso omvera osiyanasiyana, kaya ndi njira yapamwamba kwambiri, chochitika cha kampani, kapena chikondwerero chapadera ngati ukwati kapena chikondwerero.

4. Mtengo wotsika mtengo kwambiri

Ngakhale ali ndi luso lapamwamba kwambiri, vinyo wachitsulo choimitsa ndalama zambiri amakhala okwera mtengo kwa ogula ogulitsa ndi ogulitsa. Kupereka izi kumakupatsani mwayi wopereka mphatso yopambana popanda bajeti yanu. Mtengo wawo wowoneka bwino kwambiri umawapangitsa kuti azisankha bwino makasitomala omwe akufuna kupereka ndalama kuti atetezedwe.

Zinthu izi sizingopereka mphatso yabwino komanso imagwiranso ntchito zothandiza kwa okonda okonda vinyo. Mapangidwe okongola komanso zosankha za ukazi zimawapangitsa kukhala angwiro pazochitika zapadera kapena gawo la mphatso yapamwamba.

5. Njira Yosavuta Kusintha

Pa mphatso zonyezimira zowoneka bwino, timadzitama tokha popereka njira yopanda miyambo. Kaya mukuyang'ana Logos, mawu olembedwa, kapena kapangidwe kake, timapereka njira zosiyanasiyana zosinthira kuti zigwirizane ndi zosowa zanu. Gulu lathu limadzipereka kuti lisawononge malingaliro anu, kuonetsetsa kuti kusiyanitsa kulikonse komwe kumayambitsa kalembedwe kanu kapena mtundu. Timaperekanso dongosolo lambiri ndi nthawi zotembenuka mwachangu, kuti muthane ndi vuto komanso makasitomala amafuna popanda kuchedwa.

6. Angwiro paumwini komanso wotsatsa

Mtundu woyimilira vinyo sikuti ndi vinyo mopanda vinyo. Amapanganso zida zowonjezera zotsatsira. Kwa ogulitsa, okonza mapulani, kapena mtundu wa kampani,makina oyimiliraPatsani yankho lothandiza la mphatso kapena zokweza. Zinthuzi ndizabwino kwa mashopu a vinyo, malo odyera, kapena mipiringidzo yoyang'ana kapena kupereka zinthu zapamwamba kwambiri popereka chidwi chokha.

Kuphatikiza apo, ndi vinyo omuletsa, mutha kukulitsa chizindikiro chanu kukhala zikondwerero, zochitika, ndi kupatsana kwa makampani, kusiya chidwi chokayikira mwambowo pambuyo pa mwambowu pambuyo pa mwambowu.

Chifukwa chiyani kusankha mphatso zonyezimira zowala kwambiri pazitsulo zanu zachitsulo zoyimilira?

M'mphawi zonyezimira zowala, takhala tikukwanitsa zaka 40, kuphatikiza vinyo, kuphatikiza mabatani, makoswe, ma kenchains, ndi zina zambiri. Kudzipereka kwathu ku kupambana, kukhutitsidwa kwa makasitomala, ndipo nthawi ya nthawi yakwana kumatsimikizira kuti mulandila zinthu zapamwamba kwambiri. Timagwira ntchito nanu popanga mayankho omwe amakumana nawo.

Kaya mukufunikira oyimilira oyimilira, zinthu zochezeka za Eco, kapena zosankha zapadera, mphatso zonyezimira zonyezimira zimapereka zonse. Ndi mitengo yathu yopikisana, kuchotsera ndalama zambiri, komanso kupereka mwachangu, ndife opita nawo kuzolowera zinthu zomwe zimasiyidwa.